| A lot of products in the Mathews Wire
line are an accessory for other items you currently sell.
These products will sell much better if used to display
an item you already sell; this may also be an improvement
on how you are merchandising that item. Examples:
- Towel holders should be displayed with a towel on
them.
- Candle holders should be shown with candles in
them.
- Mug racks should be filled with mugs.
- Plate racks should be shown with plates in them.
Many of our products can be used to display items you
currently sell and will actually help promote the sale of
each item.
Wire products are difficult to label in a manner that
is both attractive and easy to remove, without leaving a
sticky residue. We have designed a label specifically for
our product; we call them Mathews Wire logo tags. Our
logo tags are much more attractive than white string
tags, easy to remove, with no sticky mess. The parchment
brown label loops around the product and sticks to the
back of itself. Then the pricing and inventory
information can be written on, or applied to the back
with an adhesive label.
Mathews Wire logo tags are easy to use for inventory
tracking and reordering. If you put the item number on
the back with the price, that number can be recorded at
the time of sale. Even if you don’t use a computer
or register, the teller can throw all the tags in a small
box, so when you are ready to reorder you’ll know
exactly what has been sold by looking at the saved tags.
Retailers who try to do inventory by eye, can rarely
stay on top of hot selling items, causing them to lose an
important part of their sales. The visual restocker often
is left with all the slower moving items from a supplier,
thus discouraging a reorder from that company. They
can’t always remember the product that sold out in
the first 48 hours. Those one or two items that, at the
end of the month you or one of your tellers reminisces
how “we coulda sold a hundred of ‘em if we had
‘em”.
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Due to the hectic holiday season this
realization is, all too often, not made until about a
week after Christmas. Daily, monthly, and yearly sales
are a percent of inventory this annual percentage number
is difficult and expensive to change without discounting.
Annual sales as a percent of inventory, is usually a
fairly consistent number. Generally the surest way to
increase annual sales (without discounting) is to
increase store inventory and make creative merchandising
displays with the goods on hand.
Paying your net 30 bills with a credit card will give
you an extra 30 days to pay for store inventory without
any extra costs to you.
If your store is operating at a loss the solution
might be as simple as reducing the number of days and/or
hours of operation.
It is possible for a store to advertise itself out of
business, in most cases it is better to stock more
inventory to increase traffic and sales per day.
Displaying a larger number of one item demands
attention to that item, from your customers. So if you
see an item you really like and think it would sell great
in your store. Order enough of the item to make a nice
display of that one item so customers will not miss it,
display examples of its uses, if you order just two
pieces, customers may not notice this new item
you’ve found. Causing you to miss potential sales
and keeping you from discovering a great product for your
store, with little reason since all Mathews Wire products
are guaranteed to sell.
Occasionally merchandise should be checked for price
tags, often tags get torn off or fall off. Untagged items
have a tendency to just sit and are unlikely to sell,
because the customer must ask for a price. Even then an
employee may be reluctant to give the customer a price
without checking with their boss. If the cashier allows
the customer to put the item back on the shelf, the item
may not get retagged. This is a common and costly
problem, watch for it in your store.
If you don’t reorder hot selling items today, you
will not have any to sell to your customers tomorrow.
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